Rigorous research.
Compelling narrative.
Entirely turnkey.
Hi, I'm Chris Kahn.
After two decades in some of the most competitive newsrooms in the country, I’ve learned one absolute truth: data is useless if you can’t trust the methodology. And it’s equally useless if nobody reads it.
My career was built at the intersection of rigorous data science and breaking, non-negotiable news deadlines. I led the global polling operation at Reuters through three high-stakes U.S. presidential election cycles, managed executive survey panels at McKinsey & Company, and overhauled the entire data-gathering infrastructure at Bankrate.
I founded Signal & Story because I saw too many brands and news organizations struggling with the same thing: messy datasets, flawed survey questions, and dry, robotic reports that fail to move the needle.
I’m a reporter at heart, a statistics nerd by training (with a BS in Physics to prove it), and an editor who knows how to make data sing. When you work with me, you aren’t just getting raw metrics or a hands-off consultant. You’re getting a partner who designs the methodology, executes the polling, analyzes the trends, and writes the press-ready copy.
Let's build something exclusive, authoritative, and impossible to ignore.
Ready to build your next exclusive data feature?
Let’s connect to discuss how we can run your own survey, turn raw metrics into headlines, or map out the SOPs to scale your internal data offerings.